Under the banner title “For the Love of Winter,” the world-renowned North Vancouver outerwear brand also presents a night of adventure-themed short films

Arc’teryx is among the most iconic and acclaimed outerwear brands on Earth.

Founded in 1989 in North Vancouver, in the shadow of the North Shore Mountains, its mission then was as it is now: to produce outdoor designs that are innovative, purposeful, and of the highest quality available.

Today, thanks to its commitment to premium materials, meticulous attention to detail, and a determination to always challenge existing design methods, Arc’teryx is recognized worldwide as the pinnacle of excellence in its category – whether for clothing, packs, footwear, accessories or climbing gear.

Arc’teryx is consistently singled out for greatness by authorities like The New York Times, whose Wirecutter product-review site praised its men’s and women’s down jackets as not only among the best available anywhere, but as “the most durable option.”

Online fashion magazine The Spinoff, meanwhile, wrote that Arc’teryx “has repeatedly introduced new ground-breaking technical solutions that have been adopted by the entire industry… as well as clean, unmistakable design language. The meticulousness with which Arc’teryx develops new products is legendary. Each fabric is carefully tested for durability, abrasion resistance and air permeability. Each seam is patterned, tested and optimized for optimum freedom of movement, fit and function. It speaks for the Canadians’ special self-image: fashion is an inevitable byproduct of good design.”

And now, as part of its never-ending quest to defy and surpass the ordinary, Arc’teryx is staging an event unlike any other.

In collaboration with Moment Factory—world-renowned specialists in immersive multimedia entertainment experiences— Arc’teryx presents For the Love of Winter. Created to celebrate the launch of the brand’s Winter 2022 collection, it combines all-encompassing projections and sonic dreamscapes in a multi-sensory event that seamlessly transports guests into the heart of Vancouver’s coastal mountains. Those attending will have the opportunity to preview adventure-ready gear while joining like-minded natural thrill-seekers who have come from near and far.

This approximate half-hour experience takes place October 23, 24 and 25, from noon to 8 p.m. daily (except Oct. 23, until 7 p.m.) at the Vancouver Convention & Exhibition Centre West Building (1055 Canada Place). Entry is free of charge, but reservations are required; see the link below to reserve your tickets. All ages are welcome, and the experience is wheelchair accessible.

And Arc’teryx is also proud to present another special experience under the For the Love of Winter banner. On Friday, October 21, The Pipe Shop at the Shipyards (115 Victory Ship Way, North Vancouver) hosts Arc’teryx Films: On Tour. This one-night-only presentation features a program of seven exciting short films (ranging in length from six to 50 minutes) depicting tales of big mountains and backcountry lines, cold-air inspiration and powder-forged friendships. The films are followed by a performance from special musical guest Goth Babe.

Tickets for Arc’teryx Films: On Tour are $25 per person, and all proceeds will be donated to TREK Outdoor Program, a Vancouver School Board outdoor leadership program that offers integrated learning opportunities to Grade 10 students focused on place-based education, environmental sustainability, active citizenship, and outdoor adventure and challenge. (Please note that this is a 19-plus event.)